International Law

Franchisor Guru's Secrets

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Any time I hear "secrets to success" I automatically think scam.

So when the National Post did an article on "Franchisor Guru Reveals his Secrets", I had to read it.

This is what Derek Sankey, from the National Post, wrote:

"Whether you're looking to buy into a franchise or trying to roll out your concept by taking the business to the next level, those who have had repeated success employ some similar strategies.

"You have to create slightly more than a business and slightly less than a religion," Mr. Herold says.

"That cult-like culture is key to attracting and retaining great people."

That's where it all starts in his mind: The team of people supporting you and working for you must be aligned and committed to building the dream and executing the vision.

If you work with the wrong people, disaster will likely ensue."

Repeated success, similar strategies, cult-like culture?

Uh, what was repeated was in the past.

What was similar was in the past.

No comment on drinking the koolaid.

What you are looking for in a franchisor is a demonstrated, proven and continuing skill in modifying, changing and altering the supply chain from beginning to the consumer.

Full post as published by Misleading Advertising Law on September 12, 2008 (boomark / email).