Jason Bateman and Will Arnett -- the funny dudes from Fox's old show "Arrested Development," just launched the first "branded content" commercial from their new production company, DumbDumb. Will it go viral?

It's called "The Prom Date" and it's the first of three "Dirty Shorts" short clips the duo will make for Wrigley's Orbit gum brand. DumbDumb worked in conjunction with Energy BBDO (agency), IAC's/Ben Silverman's Electus production studio, and IAC's CollegeHumor to make the video.