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International Law

: Misleading Advertising Law

Value Click Fraud

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The FTC announced that Value Click will pay almost $3 million for its fraudulent advertising. "According to the FTC, ValueClick subsidiary Hi-Speed Media used deceptive e-mails, banner ads, and pop-ups to drive consumers to its Web sites. The e-mails and online ads claimed that consumers were eligible for "free" gifts, including laptops, iPods, and high-value gift cards, and included come-ons such as "Free PS3 for survey," and "CONGRATULATIONS! Select your FREE Plasma TV." The FTC alleged tha read more

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Full post as published by Misleading Advertising Law on March 17, 2008 (boomark / email).

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