Law Students

Link: Build A Solo Practice, LLC: "Tip of the Week" (II) - How Creativity Will Save the (Legal Marketing) World. This post is actually more profound than what might initially be apparent. Why? Because lawyers appear to be much too conservative in how they approach marketing. Sure you need to stay on the right side of the PR rules (and pay attention specifically to what your state bar says about advertising) but that does not mean that you should not be inviting the dragons over.

There is ample evidence (anecdotal) that law school kills creativity. Not only are most law students not well grounded in basic business concepts (i.e. marketing) they are instilled with fear because of all the war stories they hear about (and are taught). That means that very few "get marketing." That is the very reason why you should be inspired to do it, in as creative a way as you can imagine, short of crossing the bright line rules and ethical considerations (the latter is simply bad business and the former will get you disbarred). The problem lies in the fact that most attorney stay do far away from the bright lines that they leave huge opportunities for those that are willing to dance with the dragons!