Legal Commentary

One of the time-honored traditions of LegalTech New York is the unofficial competition among vendors for the most memorable tchotcke of the year. I can only imagine the conversations of legal technology marketing teams as they try to "outwit, outplay, and outlast" their competitors on the exhibit hall battlefield by offering a giveaway or drawing that becomes the talk of the Hilton.

We got some sneak previews via a highly unscientific poll (two quick Twitter posts and an e-mail query) prompted by JoAnna Forshee's note telling us about RealPractice's offering of free head shots by Joshua Zuckerman Photography (booth #501).

To absolutely no one's surprise, Apple products dominate the LTNY drawings. (Be sure to pick up a copy of the February Law Technology News, and check out our cover story, "Resistance is Futile," about how law firms are finally caving to lawyer demands to use iPads and other "consumer" technology.)

Vendors are offering an iPad (IKON/Ricoh #2014, Aderant #202, MyCase #2406, iConect #1510, Autonomy #110); an Apple Macbook Air (Guidance Software, #220; Digital Reef, #1404); and an iPod nano (Autonomy #110) to entice you to their booths. Already own everything Apple creates? Stop by Wave Software's booth #331 and you'll get a free iPad/iPhone/iPod screen cleaner.

Prefer Kindles? Check out RainMaker Software #130; AlphaLit, #512; or Wave Software #331.

Other freebies (via giveaways or drawings) include:

? "Neat, sturdy foam gliders in celebration of our AirMail2 launch," Doc Solid #315.

? Footballs, eLitigation Solutions,#2105.

? 18 holes of golf at a course of your choice: D4, #1402.

? Bose QuietComfort Headphones, Nexidia, #2221.

? Stuffed monkeys, Business Intelligence Associates, #1301.

? Pez (Star Wars, Toy Story, Disney Fairies, Marvel Heroes, and Homer Simpson), Cole Valley Software, #210.

? Gumballs -- and an Xbox 360 with Kinect, a Flip MinoHD, and a Kindle. Kroll Ontrack #216.

? "Blinky" items (they light up), Edge Legal Marketing -- Monday night cocktail party.

Finally, if you are willing to walk around with a CaseCentral promotional button, you might be picked to win a $100 bill. "Everyone loves Ben Franklin," explains Chris Beahn, director of product marketing for CaseCentral, #307.