Legal Commentary

Melissa Krasnow, a partner at Minneapolis' Dorsey & Whitney, checks in to let us know that the Federal Trade Commission has recently posted answers to some frequently asked questions about its Guides Concerning the Use of Endorsements and Testimonials in Advertising.

The guides cover general principles, with examples, that the FTC uses in evaluating endorsements and testimonials in advertising, including social media, under section 5 of the Federal Trade Commission Act, she says. They provide the basis for voluntary compliance with the act by advertisers and endorsers. Krasnow is one of the authors of our EDD Update blog.