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Legal Commentary
: AlthousePuzzling -- but pretty cool, I guess -- advertising.
(Via Popwatch.)
More info: The commercial, for Gatorade, was directed by Spike Lee. The voiceover is by Li'l Wayne.
I like this kind of advertising and think it is necessary. If you just obviously promote some product, I'm going to skip over it. This, I enjoyed watching, and I accepted the unobtrusive presentation of the product's name. It probably created a favorable opinion of the brand.
ADDED: You don't see "Gatorade." The product is now called G. You have to find out what the product is independently of the commercial.
AND: As for finding out the name of the product independently, I have become a product information provider, because it's viral video. And I made you watch the commercial, with my seal of approval. So, clearly, it's fabulous advertising if it can do all that.
Full post as published by Althouse on January 09, 2009 (boomark / email).
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