Legal Commentary

Guy Kawasaki mesmerized the SRO crowd today at the NY Hilton, when he gave the kickoff keynote address at our Search Engines Strategies conference. #SESNY.

Kawasaki is smart and irreverent, two of my favorite personality traits, and gave a crash course in using Twitter as a marketing tool. I think it will take me days to absorb all of his advice, but among the top tips:

? Retweeting is one of the best measures of your success. (How many folks re-post your posts).

? Twittercounter tracks the most popular sites (currently, @cnnbrk)

? "Forget the A list" -- instead of thinking "trickle down," it's better to have evangelists "bubble up" with enthusiasm about your products or services.

? It's important to have lots of "followers," but what really matters are "direct messages" and "@ replies."

? If you are serious about wanting to use Twitter as a marketing device, you probably want helpers who can post for you.

? Another key to success is the quality of the links that you put in your posts.

Guy demo'd a slew of third-party programs, everything from TweetDeck to ReTweetist, that he uses to monitor his own site, and his company site, Alltop.com.  He graciously offered to give attendees his bookmark list, which I will post here once we get it.

Bottom line: If you have a chance to hear Guy, don't miss it. He will make your teeth hurt with all his ideas (some, he admits, are controversial) and is big fun.