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Legal Commentary
: AlthouseHow about a pill to increase a woman's sex drive?
Anyway, the main issue here is what counts as sexual dysfunction in a female? And what comes first, the pill or the condition it's supposed to treat?
?This is really a classic case of disease branding,? said Dr. Adriane Fugh-Berman, an associate professor at Georgetown University?s medical school who researches drug marketing and has studied the campaign. ?The messages are aimed at medicalizing normal conditions, and also preying on the insecurity of both the clinician and the patient.?
Full post as published by Althouse on June 17, 2010 (boomark / email).
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