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Law firms are in the media biz now

By Kevin OKeefe

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Whether you like or not, journalist and founder Federated Media Publishing, John Battelle, referencing his presentation to American Express, says all businesses are in the media biz now. ...[N]o matter what business you think you're in - be it making widgets or providing a service, you're now in the media business, plain and simple. Those that recognize this shift will succeed, those that ignore it will atrophy and eventually become irrelevant. Now, what do I mean by the media business? Well, let's start where all good businesses start: with the customer. Your customer's media habits have changed dramatically in the past ten years. More likely than not, your customers spend nearly 15 hours a week online - it's where they play, communicate, interact with services, and shop and research major purchases...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 24, 2008 (boomark / email).

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