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Never compete on price

By Kevin

I walked into Kara Roberts office this afternoon and asked whether she wanted to do something fun. Kara, who serves as LexBlog's Client Development Director, responded with a "I need it. I just got off the phone with a lawyer who complained that LexBlog's initial fee is twice as much as one of our competitors." My response? That's right. Any business can compete on two of three fronts. Service. Quality. Price. But not all three. And I'll take competing on outstanding service and quality of product over competing on price any day. One because it's the right thing to do when you're looking to serve others. And two, because that's what most people want - quality and service. Doing a quick Google search I ran across an excellent article by Elizabeth Gordon sharing six reasons to never compete on price...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 14, 2010 (boomark / email).