Legal Marketing & PR

Rainmaker-Focused Websites

By Larry Bodine

One thing I learned at the racetrack is to bet on the fast ponies.  Law firms should do the same, doing everything they can online to support their rainmakers.  Now Great Jakes, a web-centric marketing firm in New York, has created a way to transform rainmaker bios into customized websites.

You've seen the typical law firm bio: name, rank, law school attended. Boring photo and endless list of rankings, honors and admissions. "We have introduced an entirely new approach. It employs a next generation web-marketing paradigm that is designed specifically for mid- and large-sized law firms," said Robert Algeri.

Essentially, the idea is to create an online  repository catalog about each rainmaker, as the firm did for McManimon & Scotland in Newark, NJ. Matthew Jessup's bio shows tab for his CV, expertise, articles and presentations, case studies, Twitter, his blog and what he does out of the office.

The beauty is that each lawyer bio can be customized. For example, lawyer Jong Sook Nee has a bio with an "extracurricular" tab, showing her riding a huge motorcycle.

Full post as published by Larry Bodine's LawMarketing Blog on February 09, 2011 (boomark / email).