Legal Niches

PR Gone Wild: Hydrophobia

By james_fudge

I imagine that, after spending four to five years of your life creating a game, to see it (from that perspective) being shat upon by critics is a hard pill to swallow. It is even more difficult when you believe that your creation is good. It is at these moments that the urge to go on defense is natural, but how far is going too far?

That is the subject of an article by Ben Kuchera over at Ars Technica. The game in question is an Xbox Live Arcade title called Hydrophobia and the zealous defenders are UK-based Dark Energy Digital. At first, it seemed like the game was going to sail through the review circuit relatively unscathed. Official Xbox Magazine and IGN gave it decent scores, which the company's PR department happily plastered all over the game's official web site. Some other smaller sites gave it some decent scores as well. All seemed right with the world. Read More

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Full post as published by GamePolitics.com on September 29, 2010 (boomark / email).