Legal Niches

Price of Ignoring ToS Details: Your Soul

By pete_gallagher

Illustrating how few people pay attention to the terms and conditions of anything, UK retailer GameStation— as part of an April Fool's gag—added a line to the fine print of its website that granted the souls of agreeing customers to the merchant.

The 'Immortal Soul Clause,' as detailed by Bit-Tech, was slipped into a GameStation online sale promotion. 88.0 percent of the website visitors did not notice the clause and effectively signed away rights to an immaterial part of themselves (that may or may not exist).

Those who did notice the clause, and opted out, were awarded a £5 gift voucher.

For its part, GameStation said that it would not enforce the clause and plans to issue nullifications via email to those who were duped.

All in all, 7,500 customers reportedly signed away their souls.

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Full post as published by GamePolitics.com on April 16, 2010 (boomark / email).