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: GamePolitics.comSony's Kevin Butler Wanted for Interviews
By John Keefer
Sony's marketing campaign for its PlayStation 3 has made a cult hero of sorts of Kevin Butler, the fictitious executive who interacts with people that supposedly have mailed the company to ask questions.
The campaign has been so successful that some people, including media types, don't realize the guy is not real.
In an interview with SCEA's VP of Marketing Peter Dille, Industry Gamers asked him about the "exec:" Read More
Full post as published by GamePolitics.com on September 15, 2010 (boomark / email).
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