Legal Research

The 2010 Social Business Landscape

By admin

Dion Hinchcliffe notes that the “blurring of the lines between the consumer Internet and the business world has continued apace this year.” Too true. And there’s much both sectors can learn from eachother. I thought that this post was excellent!

The 2010 Social Business Landscape
August 12th, 2010 By Dion Hinchcliffe

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“The Social Business Power Map, presented above, is an attempt to identify the major social media trends, how they can be mapped generally along consumer/enterprise axes, and where they are in terms of their overall maturity level today. Note that many of the aspects of social media in the consumer Web side is also heavily used in the enterprise side, while the reverse is generally not the case. This map is as exhaustive as space allows but inevitably some items had to be omitted. Any all such omissions are my fault alone. The items on this Power Map are rated on the following scale:

1. Buzz: A newer social media trend, technology, or approach that is both compelling and getting attention at the moment but its staying power and ultimate fate are still unclear.
2. Experimentation: These currently have some fairly widespread interest but lack of broad commitment from either Web companies or businesses. They may eventually hit mainstream adoption, but may also enter the dustbin of Social Business if they fail to show promise.
3. Adoption: These are aspects of social media which are currently experiencing broad uptake but have not yet broken out to a majority audience. They are all likely to become mainstream. It?s still possible that some of them will fade away before then or be replaced by something newer though it?s not highly likely.
4. Maturity: These are all widely used and very popular aspects of social media. They all have global reach and most Internet users either consume or participate in them. Note that enterprise social media currently has no aspects that are yet in a mature state, but that will likely change soon with Enterprise 2.0, customer communities, and Social Media Marketing about to cross over.”

All of the items on the map are defined in the post.

Stephen

Full post as published by Stephen's Lighthouse on August 17, 2010 (boomark / email).