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81% of Gen Yers Use Facebook Daily

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81% of Gen Yers Use Facebook Daily

According to a report from L2 Think Tank, based on a survey of 535 ?high-achieving and high-earning? Gen Y adults (average age: 27), also shows some interesting findings:

Some selected data:

“- 81% of upscale Gen Yers use Facebook every day, nearly twice the number who watch TV or read newspaper content.
- blogs and newspapers are both a part of their daily news mix; about half of respondents read both on a daily basis.
- web sites are viewed as equally influential in shaping Gen Y sentiment, second only to friends? opinions.
- 42% of millennials are watching TV programs online, while 27% watch movies online.
- 63% use social media to engage with brands and more than 50% say that Facebook, blogs and brand videos affect their opinions about products.
- 24 hours prior to being polled, 56% of respondents had watched a video on YouTube; 19% on Hulu and 13% on a mobile device.
- Men and women in the group chose The New York Times as their favorite newspaper/magazine, followed by The Wall Street Journal and The Economist, in both cases.
- Men chose The Office as their favorite TV show, while women preferred Modern Family.
- Apple topped the list of the ?last prestige brand purchase? ”

Stephen

Full post as published by Stephen's Lighthouse on December 16, 2010 (boomark / email).