Legal Research

"Examples of Good Corporate Communication Do Exist"

This post was written by Theresa Zagnoli: "In several previous blogs, we've highlighted examples of poor communication. From poorly worded media statements of companies in crisis making horrible word choices to poorly phrased email statements to downright awful corporate announcements which highlighted insensitive, inconsiderate and thoughtless communication by corporate leadership - poor communication is everywhere. However, occasionally, I run across an example of corporate communication done right.

A couple weeks ago, I read about the acquisition of deal-a-day website Woot by the e-commerce giant Amazon. I knew nothing about the Woot brand, their corporate culture or the deals of the acquisition, but the letter to employees written by CEO Matt Rutledge was nothing short of brilliant. He utilizes Cicero's model of successful communication utilizing three essential ingredients: charm - teach - move.

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Throughout the letter, Mr. Rutledge employs Cicero's model, but let's look at a few specific things he did right:..."

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Source: Visual and (Non) Verbal Communication, 4 August 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on August 16, 2010 (boomark / email).