Legal Research

"What Keeps Your Clients Up At Night?"

This post was written by Tom Kane: "If you don't know, shame on you. The most important element in marketing and business development is assuring the most solid, close, concrete, rock-solid, meaningful, close up, personal, etc., etc. (you get the drift) client relationships possible. If that is NOT your main focus, double shame.

Yesterday's (today's is below) 'marketing meditation' from my good friend Larry Smith and his colleague Richard Levick at Levick Strategic Communications is:

'What keeps your clients up at night? This is the bulls eye (emphasis mine) of marketing. If you don't know the answer, you are not marketing. You're just busy.'

..."

The full text and active link for this post are available by clicking on the author's name.

Source: Legal Marketing Blog.com, 26 January 2010. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on January 27, 2010 (boomark / email).