Legal Research

"Service Beyond"

This post was written by Ed Poll: "While in law school, the marketing mantra we learned was do good work and the world will beat a path to your door. This mantra is seductive because it suggests that you have to do only that which you love ... legal work.

This philosophy suggests you don't have to market your services, you don't have to speak in public, you don't have to write articles, and you don't have to be concerned with clients' wishes, even if their desires conflict with what you think they really need. In today's world, irrespective of the past, that clearly is not the case.

In my earlier days, owning and operating manufacturing companies, my focus was to serve my customers. By doing so, I am proud to say that I earned not just their continuing business, I also earned their loyalty. That loyalty assured my companies' continuity and growth.

As a lawyer, what are you doing to earn the respect and loyalty of your clients? If you can't answer quickly with specifics, you ought to go back to the drawing board..."

Continue reading this interesting post by clicking on the author's name.

Source: LawBiz Blog, 4 May 2010. © 2010 Edward Poll & Associates, Inc., reproduced with permission of the author

Full post as published by Stark County Law Library Blawg on May 06, 2010 (boomark / email).