Legal Research

"Do You Sponsor? (And WRA, Resurrected)"

By Julie A. Fleming: "Do you know how to get the most from your sponsorships?  I was interested to see this article from The National Journal, with the headline, "No More 'Chalets': Legal Marketing Focuses on Building Business.  Good idea, no?  Sponsorships can be good avenues for business development, but simply posting a firm name on a tent at a high-priced (or even high-visibility) event is unlikely to accomplish that goal.  The article notes that, 'Firms are zeroing in on opportunities that allow their attorneys to get out in front of a specific group of potential clients, such as industry conferences.'

But getting in front of a group of potential clients can mean different things to different people.  These are some of the considerations I recommend you evaluate (Read the rest of the entry...)"

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Source: Life at the Bar, 14 August 2009

Full post as published by Stark County Law Library Blawg on August 17, 2009 (boomark / email).