Legal Research

The State of the Blogosphere

By admin

Despite claims of its imminent death by some, blogging seems quite healthy. Here’s some stats:

“? More than 133,000,000 blogs have been indexed by Technorati since 2002
? 77% of Internet users read blogs according to Universal McCann
? Two-thirds of Bloggers are male
? More than half are married and more than half are parents
? 60% are 18-44
? 75% have college degrees and 40% have graduate degrees
? One in four has an annual household income of $100K+
? Around half of Bloggers are working on at least their second blog
? 68% have been blogging for two years or more
? 86% have been blogging for at least a year
? 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
? 72% say they blog in order to share their expertise.
? 61% say they blog in order to supplement their income.
? 53% of professional Bloggers are interested in attracting new clients from blogging.
? 72% of those who are self-employed and blogging are interested in attracting new clients.
? 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
? Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less.
? 15% of Bloggers spend 10 or more hours each week blogging.
? One in five Bloggers report updating on a daily basis. The most common rate of updating is 2-3 times per week.
? The majority of blogs use tags (85%).
? 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
? Bloggers participate in an average of 5 activities to drive traffic to their blogs.
? 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
? Of those who have monetized their blogging to at least some extent:
? 54% are Part-Timers
? 32% are Self-Employed Bloggers
? 14% are Corporate Bloggers
? 51% of Corporate Bloggers ? 58 respondents ? report receiving a salary for blogging.
? 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
? 58% say that they are better-known in their industry because of their blog”

Source: State of the Blogosphere 2009

More useful commentary here:

Blogging in 2010: What You Need To Know

Stephen

Full post as published by Stephen's Lighthouse on March 18, 2010 (boomark / email).