Legal Research

Vinyl Beer

By scott

I found this delightful animated promo for Vinyl a Spring Seasonal beer brewed by Vermont’s Magic Hat Brewery online today (Via LaughingSquid) and found myself thinking about whether or not they could run this as an ad on UK TV. One of those questions I’m sure you all think of when you see things like this. NO? Just me then. I Love the name of the beer and the whole tone of the ad.

It would potentially run into problems in the UK however under the TV and Radio Advertising Standards Codes (BCAP Codes). Section 11.8.2(a) , which deal with alcohol ads, states that ” Advertisements for alcoholic drinks must not be likely to appeal strongly to people under 18, in particular by reflecting or being associated with youth culture.”

With regulators erring on side of caution I would not be surprised to see them finding that the combined use of a child’s record player and toy fairies in this promo as being caught by their ‘ be likely to appeal strongly to people under 18′ rule.

As for me, I just want to try the beer.

Full post as published by Information Overload on May 14, 2010 (boomark / email).