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: Manage Your WritingThis week: Start with purpose
If a coworker interrupts us while we're writing a letter and asks, "What are you doing?" most of us will answer "Writing a letter."
That answer reveals a focus on the written product, not on its purpose. Such product-focused thinking keeps our writing from being as effective as it could be.
This week, when you start each writing job, take a few seconds to think about your purpose?about what effect you want to have on your reader. This week, if a coworker interrupts your writing and asks what you're doing, be prepared to answer (for example), "I'm trying to get this customer to forgive us for a shipping mistake we made."
Full post as published by Manage Your Writing on October 19, 2009 (boomark / email).

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