Litigation

Cash Now Pusher Evokes "Needle in a Haystack" To Justify Fraudulent Advertising Practices of Industry

By John Darer

Brutally honest (cough cough) Michelle Hsu of cash now pusher Stone Street Capital (yeah, the folks whose mascot is a blue Teletubby like cow) says she's looking for a needle in a haystack.

"People who receive a structured settlement are a very small portion of the total population.  On top of that, it?s been estimated that 95% of people who have a structured settlement never have a need to change it.  Michelle Hsu says "this poses quite a challenge for me.  I am responsible for finding a very small portion of a very small population to tell them about an important service they (may) need, but may have never heard of before. A structured settlement recipient who now has a need for money because of circumstances which were unforeseen at the time the settlement was structured ? this is a real needle in a haystack". We all know it?s hard to find a needle in a haystack.  That?s why you see a lot of television commercials and web advertisements about structured settlement lump sum services.  The more people that see your message, the better chance of finding someone who will really benefit from transferring some of their structured settlement payments for up-front money". 

So in a nutshell "the needle in the haystack" seems to be why Stone Street Capital appears to support cash now fraud. Do anything necessary to find the elusive needle. To paraphrase Reggie Hammond in 48 Hrs "Lack of licensing makes you brave man" There's the difference between structured settlement companies and factoring companies.

If cash now pushers would focus on the what they can actually deliver things would be a lot better. The perception of their industry might even improve.

Full post as published by Structured Settlements 4Real on March 07, 2009 (boomark / email).