Litigation

Why Does Burt Kroner blame his competitors for the abject ignorance of consumers who have fallen on hard times?  Check out this solicitation I received from him Download Client First Robbed advertisement 10-11-2010.

Consumers in need of liquidity have an option to liquidate a portion of the future payments from their structured settlements, lottery annuities, or other commercial annuities. Although there is little to no regulation governing intermediaries and the process is far from perfect, a structured settlements factoring transaction requires judicial approval under the terms of the structured settlement protection acts that have been approved in the majority of the United States.

Burt Kroner is the CEO of Client First Settlement Funding. Burt is a reader of this blog and he called me several years ago  when he was setting up Client First because he wanted to do things right and didn't want to be a target of one of my posts. Well I hate to "Burts your bobble", but implying that your competitors are thieves aided and abetted by state court judges, who are following the law voted in by state legislatures is probably not a good move.

Lose the "Robbed" reference in your advertising Burt.  A clip art image of a bug-eyed robber with a "small sack" and "high waters" ain't Boca enough man. Even though I agree with your underlying message that comparison shopping brings a better deal, the delivery was wrong.