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DirecTV Extends NFL Sunday Ticket Through 2014

In a contract extension that was vital to DirecTV's marketing strategy, the satellite TV operator has extended its Sunday Ticket package exclusive of out of market NFL games through the 2014 season. The extension did not come cheap however, as sources have pegged the price to be a staggering $1 billion, yes that's with a "B", starting in 2011. That represents a 43% increase over the current $700 million being paid. The NFL package is DirecTV's most popular sports package and its exclusivity is a major selling point for the satellite service every summer and fall.

An addition to the package insisted upon by the NFL will be an extension of the games to broadband beginning in 2012 to fans who can't receive satellite TV. How that will interfere with DirecTV's sale of satellite service will be interesting to watch.

Full post as published by Sports Biz on March 24, 2009 (boomark / email).