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Media & Entertainment Law

: Sports Biz

See the Nets, Get Your Taxes Done

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When you're historically bad, and not in an endearing New York Mets sort of way, what do you do to get people to actually show up for your games?  The New Jersey Nets came up with a unique promotion.  Come see the Nets lose to Orlando and get your taxes done for free.  That, at least, was the promotional piece, the reality was just slightly less appealing.

The Nets had made a deal with tax preparer Roni Deutch Tax Center, by which all fans in attendance at the Magic game would get free advice from Deutch personnel at the game plus a coupon for $50 good towards preparation of their state income tax return.   State returns are usually done after the federal return and generally require little additional work since most of the work has been done for the federal return.  Most states generally follow the federal tax code making the return fairly simple to do.

It's a clever promotion and there's no denying that the Nets need all the creativity that the marketing department can dream up.  The announced move to Brooklyn was bad enough - groundbreaking on Barclay's Center is scheduled for March 11 - but the club is moving its New Jersey home games to Newark and the Prudential Center next fall. 

Full post as published by Sports Biz on March 05, 2010 (boomark / email).

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