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Media & Entertainment Law

: Sports Biz

Yum! and KFC Name a New Bucket

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Yum! and its wholly owned subsidiary KFC bought naming rights to the new Louisville Arena for a relatively modest ten year $13.5 million, in a deal announced today by the company and the University of Louisville who will be the prime tenant in the arena.  Yum! Brands has its world headquarters in Louisville. In addition, Yum! Brands has the naming rights to the Cardinals on campus basketball and volleyball practice facility and coaches offices.

The arena will be called the KFC Yum! Center, and not the KFC Bucket as was originally proposed several years ago when the then Charlotte Hornets considered moving to Louisville before moving to New Orleans.  I expect the Bucket name will catch as a nickname for the $238 million arena, which opens this fall with a women's basketball game between Louisville and traditional national power Tennessee.  The first men's game, announced today, will be with national runner-up Butler. 

Full post as published by Sports Biz on April 19, 2010 (boomark / email).

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