Miscellaneous

BlogAds: one reader's comment

By Walter Olson, Ted Frank, and David Nieporent

General readers are undoubtedly aware that the appearance of a BlogAd in our right-hand column in no way implies that we agree with its content, and sharp-eyed readers may have noticed that we've in fact run more than one with views that run counter to our own. With that in mind, here's a letter from New York reader Jason Abrams:

I'm still a huge fan of your site, but I'm disappointed by the appearance of an advertisement for NumbersUSA on the right-hand side as a BlogAd. I understand that sometimes blog owners have no initial control over the content of the ads, but there must be a way to exercise some restrictions on the types of organizations that can run ads on your site. Based on what I have gathered to be the leanings of your editors and contributors, I wouldn't imagine your site to be much of a recruiting ground for this borderline hate group.

It may be worth pointing out one aspect of the way BlogAds works: the blog owner approves an ad based on an initial submission of the "creative" (picture and text), but then the advertiser can freely change the creative as the week or month or quarter goes on. Sometimes later versions of an ad are more arresting or abrasive than the first version, or differ in other material ways. I don't know how precisely this affects the overall run/not run calculus, but it seems like an interesting weakness in the process.

Full post as published by Overlawyered on February 18, 2008 (boomark / email).