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By Bill Altreuter

For reasons only known to my brain, this morning the Schaefer beer jingle popped into my head, where it is now firmly lodged. What a beautiful song: "Schaefer is the one beer to have when you're having more than one. Schaefer pleasure doesn't fade, even when your thirst is done. The most rewarding flavor in this man's world, for people who are having fun." It's a song about pounding beers for the sheer joy of it-- it could have been written by The Replacements!

There wasn't a lot of Schaefer around by the time I got to beer drinking, but there was some. As I recall it tasted like aluminum cans, and was best guzzled icy cold. You could buy it at the deli, but I don't think many people did. It was the beer they served at the ball park, or the racetrack, in big wax paper cups. More than one? Oh hell yeah.

Full post as published by Outside Counsel on March 30, 2011 (boomark / email).