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Real Estate & Property Law

: Clearing Title

Stop the Manipulation

By Dave Wirsching & Francine D'Elia Wirsching

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The international association of Used Car Dealers (yes, I made that up) must be thrilled about the housing industry's latest attempt to capture the title as least trusted profession by further eroding the industry's credibility (no offense to used car dealers). Here's the latest:

http://www.righttimetobuy.org/

The perpetual bottom calling and "it's always the right time to buy" messaging are destroying an entire industry's reputation. Buyers who find this site on the net are also literate enough to read the news. You have to willfully ignore the home price decline statistics available almost every day.

And what about honesty? Buried deep in the site:

"We don't sell any financial or real estate products or services?"

Really? Just a few sentences later:

"We're a consortium of companies, organizations, and individuals involved in the local home building and buying industries."

Deceit and manipulation don't sell, no matter how you package it.

I understand sites like this are sprouting up all over the country. Thanks for making it harder to gain the consumer's trust.

Thanks to Ardell for pointing out the site.

Full post as published by Clearing Title on August 28, 2008 (boomark / email).

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