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Large law firms with brands to create media outlets online, bypass magazines and newspapers

By Kevin O'Keefe

The fact that creating and distributing content is getting cheaper ? ?Look, Ma, no trucks, no printing presses!? ? has not been lost on major brands penned the The New York Times' David Carr this week in a piece entitled 'Publishing, Without Publishers.' Luxury brands have always advertised in the likes of Vogue, Esquire and Architectural Digest and tried to impress their editors enough to get mentioned in the editorial pages, as well. But now companies like Richemont (owns Cartier, Piaget, Dunhill and Montblanc) are reaching out directly to consumers ? and cutting out the middlemen. Steve Rubel, SVP of Digital for Edelman public relations, told Carr "Brands, especially those centered around lifestyle interests or luxury, are increasingly becoming media companies...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 22, 2011 (boomark / email).