Legal Marketing & PR

Quick Rebrand of LawyerDesign.com

Posted on June 19, 2009
We had a very old, old, old web site that we completely forgot about called lawyerdesign.com.  It was originally launched in 2001 or thereabouts. It gained quick attention, then faded to obscurity.  Since a good domain can help a marketing plan, we decided to relaunch this site under our new brand/theme and most importantly update the [...

Why NOT to Use Your Own Email to Send Bulk Email

Posted on June 17, 2009
Email marketing is effective.  It can deliver instant results. However, there are many pitfalls when sending emails out to your list.  The three big issues that we have encountered when clients try to send bulk email from Outlook or their standard email application are: Sending out poorly formatted emails, thereby ruining your brand...

Whistleblowers Healthcare Fraud Firm - Nolan & Auerbach, P.A.

Posted on June 10, 2009
Nolan & Auerbach, P.A., a Florida and California whistleblower healthcare fraud firm, has just launched a web site. The firm prosecutes Healthcare Fraud (which includes Pharmaceutical Fraud and Medicare Fraud) lawsuits for whistleblowers under the qui tam provisions of the Federal False Claims Act...

Wordpress .htaccess URL Rewrite - Not Control Specific Subfolder

Posted on June 10, 2009
Need to make a file or folder in Wordpress not be controlled by the typical permalinks or htaccess file?  Have some static, dynamic, or other programs that you don?t want controlled by the Wordpress publishing system? Here is how to write a separate ...

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People Want to Get Sh*t Done - Not Learn

Posted on June 08, 2009
Read up….good stuff.  http://www.useit.com/alertbox/guesses-data.html “Most important, we see how little users care about learning fancy Web techniques. People just want to get in, get their stuff done, and get out. They don’t want to learn...

Alabama Personal Injury Firm - The Birmingham law firm of Fischer | Goldasich LLC

Posted on June 05, 2009
The Law Firm of Fischer | Goldasich, LLP has just launched a new web site. The Alabama injury lawyers working in this Birmingham boutique litigation firm are all dedicated to helping injured victims - and their families — secure the justice and compensation they deserve under Alabama law and federal statute...

Miami Criminal Defense Attorneys - Kubiliun & Associates, P.A.

Posted on June 05, 2009
Kubiliun & Associates, P.A., a South Florida criminal defense firm, has just launched a new web site. Kubiliun & Associates, P.A. provides experienced, effective representation in federal and state criminal defense and appeals, with a special focus on white collar defense...

International Corporate and Commercial Attorneys - Mark & Associates

Posted on June 02, 2009
Mark & Associates Attorneys, a Tanzania corporate, commercial and financial law firm, has just launched a new web site. The Firm was founded in 2004 as an international corporate, commercial and financial practice. Over a short period of time, the Firm has grown steadily to its current compliment of 10 staff including 3 partners, 4 associates [...

Should a Web Designer Work on Spec and Provide Free Samples? No.

Posted on May 29, 2009
A few times a year we are asked to work on spec, meaning we provide free concepts to win the project.  We always respond politely to this, but ultimately we do not provide free samples for a few main reasons (two based on the clients’ needs and two based on our agency’s needs): Unknown Client...

Crazy Analytics: Comparing Google Analytics to SmarterStats

Posted on May 28, 2009
We use two stats programs to track analytics for our clients:  Google Analytics and Smarter Stats.  Both programs are solid, but often deliver different results. We were asked by a client to check their site referrals from a local TV station spot that was playing...

Bounce Rate: The Good and the Bad

Posted on May 25, 2009
The bounce rate is the rate at which someone hits your site and leaves without clicking on the page. If you have 100 visitors to your site and 80 leave without clicking on another page, then you have an 80% bounce rate. Google.com analytics specialist Avinash Kaushik has stated: “It is really hard to get [...

California Franchise Law Attorney Launches New Book!

Posted on May 22, 2009
Stanford  P. Berenbaum has just launched his new book Lead the Category! The book’s cover was designed by the PaperStreet Creative Team.  Furthermore, Mr. Berenbaum’s web site has been updated to showcase the new book! Stan Berenbaum is president and CEO of American Leak Detection, Inc...

Law Firm Typeface Logos ? Unleashing the Creativity!

Posted on May 22, 2009
People tend to think lawyers are too conventional, traditional and conservative, especially when it comes to their logos, websites and overall branding. We may, admittedly, make up in our minds that there is no way to push the envelope with such clients...

Your Facebook Friend?s Don?t Count. Your Blog does not make you an Expert.

Posted on May 21, 2009
A fun legal opinion came out that says Facebook friend’s don’t count.  Funny. I am assuming this also applies to Twitter, MySpace and other social networks too. Check out footnote 3 on Page 10. “For purposes of this litigation, the Court assigns no significance to the Facebook ?friends? reference...

Directory Evaluation Checklist for Law Firms & Legal Marketing

Posted on May 19, 2009
?Should I be listed in Directory X?? I am asked weekly about whether a specific directory, award, or promotion site is worth the money. When reviewing whether your law firm should be listed, you must look at three factors to determine whether the cost justifies the investment: (1) Internet Traffic; (2) Real World Readership; and (3) [...

Criminal Defense Blogs - Swartz & Lenamon

Posted on May 19, 2009
Swartz & Lenamon, a Florida criminal defense firm, has launched two new blogs: one for white collar crimes, and another for the death penalty. Ken Swartz’s White Collar Crime blog provides information on important legal decisions regarding white collar crimes...

National Association of Legal Fee Analysis launches Starter Web Site

Posted on May 15, 2009
The National Association of Legal Fee Analysis (NALFA), based in Chicago, Illinois, has just launched a Starter Website. With the support of legal scholars, NALFA was founded in 2007 by Marketing Executive Terence Jesse to fulfill a market-based need in the legal community...

California Immigration Law Firm - The Law Office of Michael B. Dye

Posted on May 13, 2009
The Law Office of Michael B. Dye, a San Diego, California based immigration law firm, has just launched a new Starter web site. Mr. Dye is a former U.S. diplomat, with extensive experience working and living throughout the Middle East, Europe and Latin America...

Free Web Site - Grilled 2pc - Brilliant Marketing!

Posted on May 08, 2009
As you all know, KGC / KFC (Kentucky Grilled Chicken / Kentucky Fried Chicken) was offering a free 2pc meal for the past two days.  Well after much ballyhoo KFC had to cancel the campaign, due to too much success. Brilliant marketing. You get all the buzz and hardly none of the cost...

How to Choose a Great Domain Name for a Law Firm

Posted on May 07, 2009
Learning how to choose a domain name is just the beginning of marketing an attorney website. However, this first step is extremely important in setting the foundation of your visibility online. Everyone would agree that some domains are inherently better than others...

PaperStreet to Redesign Fuerst Humphrey Ittleman

Posted on May 06, 2009
Fuerst Humphrey Ittleman, existing PaperStreet clients, have come back for more. PaperStreet will now redesign their site and blog. The new sites will build on the foundation laid by the PaperStreet creative team some years ago. Come back soon to see the redesing! Fuerst Humphrey Ittleman brings together specialists in the fields of regulatory compliance (FDA, [...

Lawyer Internet Marketing Checklist for a new Web Site or Blog Launch.

Posted on May 06, 2009
Just launched your new legal web site?  Make sure that your law firm site is setup for long-term success with these easy steps.  This article details some beginner steps for SEO, Content, and Social Media (mostly SEO tips though). Tags ? For SEO purposes, make sure that you included appropriate [...

Twitter Quitters: The Need to Connect More

Posted on May 04, 2009
Neilsen research has recently studied Twitter and concluded that 60% of its users do not return the next month. Basically only 40% return each month. Does this present a roadblock to twitter?  Perhaps, as MySpace and Facebook have more users now and had double the retention rate during their formative years...

PaperStreet Announces New Signings and Projects

Posted on April 30, 2009
PaperStreet, the coolest website design firm around, has been blessed with many recent signings. Each new (or redesigned) site will be tailored and customized to fit the needs of the clients, but all of them will receive the bold, professional and intelligent designs that characterize PaperStreet...

Tutorial: SEO Friendly Flash Intro

Posted on April 29, 2009
A flash animated intro that doesn’t hurt your SEO efforts, sounds preposterous right?  With a little elbow grease, some out-of-the-box thinking, and a bit of JavaScript anything is possible. Problem Flash intros have been labeled a lot of negative things in the past 10 years; unnecessary, unusable, and bad for SEO...

Texas Litigation and Insurance Coverage Attorneys - Russell Law Firm, PLLC

Posted on April 28, 2009
The Russell Law Firm, PLLC, a Dallas litigation and insurance coverage firm, has just launched a new web site. The Russell Law Firm, PLLC is a small firm of lawyers with big firm and in-house experience. Building on training and expertise gained from big firm practice and insight developed as house counsel, their practice encompasses a [...

Short, Front-Loaded, Scented Headlines Are Good

Posted on April 27, 2009
Jakob Neilsen states: short (because people don’t read much online); rich in information scent, clearly summarizing the target article; front-loaded with the most important keywords (because users often scan only the beginning of list items); understandable out of context (because headlines often appear without articles, as in search engine results); and predictable, so users know whether they’ll like the [...

Miami Personal Injury Lawyer- J.B. Harris, P.A.

Posted on April 24, 2009
J.B. Harris, P.A., a Miami personal injury attorney, has just launched a new web site. For over 20 years, J.B. Harris has successfully represented injured plaintiffs who have been seriously injured or killed in automobile accidents, pool drownings, electrocutions, severed limbs from faulty machines, decapitations, body crushes, boiler explosions, train wrecks, trucking accidents, airplane crashes, [...

South Florida Freelance Writer and Editor - Carolina Cardona

Posted on April 21, 2009
Carolina Cardona, a Fort Lauderdale freelance writer and editor, has just launched her redesigned web site. Carolina has been working in the fashion and luxury magazine industry since 2001, as a writer, editor, coordinator and ambassador. As a seasoned, focused, extremely caffeinated and deadline-driven professional, she has thrived in the challenging and fast-paced world of magazine [...

Corporate False Claims - The Monts Firm

Posted on April 17, 2009
The Monts Firm, an Austin, Texas law firm, has just launched a sister site, CorporateFalseClaims.info, to their web site. These are trying times.  Millions of hardworking Americans are losing their jobs, victims of corporate layoffs and downsizing.  Taxpayers are being forced to shoulder an enormous burden as a result of corporate bailouts and stimulus packages aimed [...

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