Legal Research

Every Kind of Web Marketing

Jeremiah Owyang, a web strategist with Forrester in San Francisco has updated his fantastic list of all the ways you can market on the web. It looks like at least one library is using every one of there techniques and technologies. No one is using all of them in any sector. This is a great list to review and see the opportuities to promote libraries, programs, content, training, events, librarianship, and more. As he notes, changes in communication require enterprises to adapt and evolve their marketing strategies.

A Complete List of the Many Forms of Web Marketing for 2008
January 1, 2008

Here's an outline from the post:

The Many Forms of Web Marketing:

1) Corporate Domain
A) Corporate Site
B) Portal Strategy
C) Microsites for Segmentation
D) Interactive Web Marketing
E) Intranet
F) Extranet
G) Regionalization

2) Search Marketing
A) Search Engine Optimization (SEO)
B) Search Engine Marketing (SEM).

3) Out Bound and Syndicated Web MarketingA) Email Marketing
B) Invasive Marketing
C) Syndicated Content and RSS

4) Brand Extension
A) Web Advertising
B) Contextual Advertising
C) Sponsorship and /Cross branding/Affiliates
D) Social Advertisements
E) Widget Advertising

5) Community Marketing and Social Media Marketing
A) eCommerce/Rating Sites
B) Social Networking, Forums, Wikis, Collaboration
C) Syndicated Marketing
D) Podcast Marketing
E) Blogging.
F) Widget Marketing
G) Online Video and Live Streaming
H) Instant Messaging, Presence
I) Tagging, Collective Tools
J) Voting Features
K) MicroMedia
L) Infinite Other Flavors

6) Virtual Worlds
A) Virtual Worlds
B) Online Massive Multi Player Games
C) Online Games

7) Related Mediums
A) Internet TV (IPTV)
B) Mobile Content

8 ) Experimental: To Watch
A) Portability of the Social Graph.
B) Vendor Relationship Management

I did a session at last year's ALA in DC on marketing technologies for libraries and this is a good update.

Stephen

Full post as published by Stephen's Lighthouse on January 05, 2008 (boomark / email).